![]() They humanize a brand and make a message seem more authentic and intimate. Furthermore using handwritten-type fonts benefit marketing and creative campaigns because they add a semblance of personal touch. It helps readers process information and responds the way you need them to. Meanwhile, romantic comedies make good use of round features to impart lighter emotions and nostalgia.Īll that said, fonts add value to your message. For instance, thriller flicks mostly use sharp fonts to emphasize horror and gore. Notice that how a text is designed largely supports the genre of a film. This is why brand professionals and designers must put such a heavy premium on the fonts they choose.Ĭonsider the fonts in movie posters. As such, they can spark emotions, initiate conversations, and dictate how messages are received. Like people, fonts, too, have varied personalities. While some will compare the handwritten font to the script typeface, the difference is that script fonts tend to be more decorative or even have a touch of calligraphy while a handwritten font tends to look more like the penmanship written in a letter. While the range of styles in this typeface can be very broad, it reflects the subtle differences and variations that come with actual handwriting. Just like it suggests, handwritten fonts are designed to look as though they were written by hand either with a pen or marker.
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